What is Jeep?

[Thepoorman]

Joe Frazer, Willys-Overland President from 1939 to 1944, claimed to have coined the word jeep by slurring the initials G.P. (General Purpose, Government purposes)

Jeeps went into production for World War II specifically tied the name to this light military 4×4, making them the oldest four-wheel drive mass-production vehicles.

Jeep, starting with Willys-Overland, which filed the original trademark application for the "Jeep" brand-name in February 1943. Kaiser_Motors 1953 acquisition lasted until 1970. American Motors Corporation (AMC) held on until 1987.

1987-1998- Chrysler
1998–2007- DaimlerChrysler AG
2007–2009- Chrysler LLC
2009–2013- Chrysler Group LLC - Fiat Group Automobiles
2014–2021- Fiat Chrysler Automobiles
2021–      Stellantis
 
The Jeep marque has been headquartered in Toledo, Ohio, ever since Willys–Overland launched production of the first CJ or Civilian Jeep branded models there in 1945.